The same header and footer, five palettes, each one drawn from something real in the pool trade rather than picked off a color wheel. Every combination below passes WCAG AA contrast for normal text, so none of these choices costs you accessibility. Wordmark set in Archivo, as agreed.
Deep gulf teal against a cool slate ground. It grows out of the blue already in the logo, but drops the saturation so photography of finished pools is the brightest thing on the page. This is what the homepage and city mockups are built in now.
Midnight navy with a lit pool cyan. This is the most literal swimming pool read of the five, the color of water with the lights on after dark. It is also the most common direction in the trade, so it will look right immediately and differentiate least.
Taken from the finish colors Bay Coast actually sells: Black Onyx as the ground, Ocean Blue as the accent, Arctic White as the paper. There is a nice piece of logic in it, because the Pebble Sheen finishes page is the single page on the site earning clicks today. The near-black is warm rather than cool, which keeps it from reading cold.
Sea green on an aqua tinted white. Calmer and more spa than the others, and the only one of the five that would carry the interior remodeling side of the business as comfortably as it carries the pools. Worth considering precisely because it does not look like a pool company, which on a page full of pool photography is a strength.
The other half of a pool. Travertine and limestone coping is what every Texas pool deck is actually made of, so the warm stone ground is a real material rather than a mood, and the deep water blue sits on it the way the water sits in the deck. This is the one that will not look like every other pool builder in Houston.